Title

The Instituto Superior Miguel Torga (ISMT) is organising a workshop dedicated to the theme "Artificial Intelligence in Marketing" on the 28th of October at 11:00 am. The session will take place in Room 6 at the Rua Bernardo de Albuquerque, 4 facilities in Coimbra. It will be led by Gustavo Catarino, a marketing manager and trainer in communication, artificial intelligence, entrepreneurship, and employability. The initiative is promoted by lecturer Célia Santos, within the scope of the Marketing course of the 1st cycle in Management and the 1st cycle in Entrepreneurship.

The session focuses on how Artificial Intelligence is transforming strategy planning, content creation, and communication between companies and their audiences. During the workshop, the practical use of various AI tools will be explored, including researching ideas, developing presentations, generating images and videos, and creating websites, aiming to make marketing processes faster and more efficient.

The event's organisation highlights that the objective is not to replace the creativity or strategic thinking of professionals, but rather to demonstrate the potential of AI as an operational assistant. The activity is aimed at ISMT students, seeking to provide contact with new technological methodologies that allow for time optimisation and experimentation with new ways of communicating in a business context.