ISMT Communication and Audiovisual students participate in Académica OAF press conference

06-02-2026

The Académica OAF women's football team invited ISMT students, specifically from the Audiovisual and Multimedia and Social Communication fields, to participate in the press conference previewing the next promotion stage match. This initiative served as a "living laboratory", allowing students to apply the skills acquired in the Institute's classrooms and laboratories within a real-life, professional environment.

During the event, students had the chance to closely follow the analysis of coach Xano Machado and athlete Maria Teixeira regarding the match against Académico de Viseu. The coach highlighted the competitiveness of this stage, noting that the opponent finished the previous phase at the top of their group. For the students, this was a unique opportunity to observe sports communication management and the technical logistics required for covering such an event.

On the sporting front, athlete Maria Teixeira stressed the squad's total focus on victory, while the coach ensured that the pitch provides the necessary conditions for the match. For ISMT, these partnerships are essential for future communication and audiovisual professionals to develop a practical and integrated view of the job market, strengthening the link between theoretical teaching and institutional practice.