Aula Aberta da Licenciatura em Jornalismo 26 de abril

- "The challenge of the Media Coverage Measurement"
Facing the press office as a management tool, knowing how to use it, applying it and knowing how to evaluate and measure the impact of media coverage will be the motto of this open class.

- Uriel Oliveira
Manager and specialist in media and business communication, who was born in Coimbra, in May 1971. Graduated in Business Communication, by ISMT, and PhD student in Communication Sciences at Fernando Pessoa University, he is currently Product Director at Cision. The company is the world's leading provider of software and services for communications professionals. Uriel Oliveira is also a professor at the Fernando Pessoa University and at the Instituto Superior de Administração e Gestão. He is co-author of the book Digital Marketing and E-Commerce #2.

Date and time:
- April 26, 2023 at 11:00 am


The e-Lessons Cycle | Desafios da Comunicação, launched by ISMT's Journalism Degree, proposes to open space for a generalized and transversal consideration, resorting to specialists from different areas of society.

From changes in the digital environment, to teaching, to social and ethical responsibilities, to image, to journalism, to the business environment, we intend that the ISMT e-Lessons are useful debate spaces for all those who are interested in joining us , free of charge, to share knowledge.