1. Comprehension of the importance of strategy to organisations' success
2. Introduction to strategic thinking
3. Understanding of strategy formulation, their implementation, monitoring and evolution
4. Identification of several levels of strategic analysis and main factors
5. Comprehension of basic concepts of Strategic Management
6. Critical analysis of strategies implemented in companies of large, medium and small dimension
7. Assessment of the impact of different strategies, building alternative scenarions

1. Value creation: Calculation of indicators of wealth creation
2. Strategic Analysis: Strategic thinking, analysis of the surrounding environment and company analysis
3. Formulation of the Strategy: Mission, vision, objectives, integration, diversification and internationalisation
4. Corporate development: Benefits, costs, risks, acquisitions, mergers and alliances
5. Analytical study of practical cases

Freire, Adriano (1997), Estratégia: Sucesso em Portugal. Editorial Verbo: Lisboa.
Carvalho, Adelaide() Exercícios Resolvidos com Execl, 4. Ed. Atualizada e aumentada. FCA: Lisboa.
Ward, J.;Peppard, J. (2002) Stategic Planning for Information Systems. 3rd ed. John Wiley & Sons: Chichester.