The course of Models of Multimedia Narrative and Visual Communication is mainly aimed to develop skills for analysis and planning of media narratives, such as recognizing the main theoretical framework of graphical, iconic communication and imaging.

I - Visual Culture
The nature of the image: definition, uses and meanings
The age of the image changing: contemporary images and hipervisualização
Image and representation: features of the image, image and communication, prototype image - the advertising picture, the picture in the press, the image in audiovisual, image and prejudice
II - Models of Narrative
Narrative and narrativity
Types of "short stories"
The implementation of the Aristotelian model (Poetics)
The "rites of passage" in the narratives (Arnold Van Gennep)
The enunciator and the categories of enunciation
The adaptation of the rites of passage to narratives (Joseph Campbell)
Definitions of "archetypal narrative", "monomyth", "archplot", "canonic story".
III - Multimedia Narrative
From Aristotle to hypertext narrative
The hypertextuality and narrative
Multivocality and the narrative
Space and time: user experiences
Specificities of multimedia hypertext narrative language
Media types of media and multimedia types of narratives
Information Architectures

Comparato, Doc (1992) - Da criação ao guião. Lisboa: Edições Pergaminho.
Deleuze, Gilles (2004) - Imagem-Movimento. Lisboa: Assírio e Alvim.
Joly, Martine (1994) Introdução à análise da imagem. Lisboa: Edições 70.
Miller, Carolyn (2014), Digital Storytelling: A Creators Guide to Interactive Entertainment. Burlington, MA: Focal Press.