The course unit of Multimedia Laboratory IV intends to develop competences in the field of Digital Marketing and Communication in Social Networks, Instructional Design and implementation of multimedia projects in a logic of responsive web design.

1. Introduction to Digital Marketing
- Fundamentals of Social Media Marketing
- Digital Marketing Tools
- Social Media Analytics and Consumer Behavior
- Social networks
- Social networks: tools, functionalities, public, good practices
- Multiplatform production and distribution of multimedia content on social platforms
- Strategic plan of presence in social networks
- Management of communities in social networks
2. Fundamentals of Instructional Design
- Distance learning
- Theories and Methods of Instructional Design
- Types of learning objects, needs analysis, pedagogical strategies, resources, design for reuse
- LMS Systems
3. Project practice, creativity, users and content management
- The Thinking Design Approach
- Human-Centered Design and Design Methodologies
- Integrated production processes for multimedia, interactive media, hybrid media and multiplatforms
- Multimedia projects and content management system
- Cross-platform projects: planning, implementation in CMS and management

Jenkins, H. (2006) Convergence Culture: Where Old and New Media Collide, New York: New York University Press.
Keller, Taute, Capsule (2012). Design Matters: an essential primer. Massachusetts: Rockport
Miller, C.H. (2014) Digital Storytelling: A Creators Guide to Interactive Storytelling. Burlington, MA: Focal Press.
Ribeiro, N. M (2012). Multimédia e Tecnologias Interactivas. Lisboa: FCA.
Silva, A. R. L. (2014). Design instrucional e construção do conhecimento na EAD. Paco Editorial.