The curricular unit of Multimedia Laboratory III intends to develop skills in the field of digital content management and cross-platform production.

A digital environment
- From Web 1.0 to Web 3.0;
- Convergence and the growth of digital entertainment;
- New business ecosystem: crowdfunding, digital advertising, digital marketing and blended marketing;
- Interactive and transnmedia narratives;
- Process of creating interactive multimedia contents.
Digital content management
- Principles of content management;
- Content management features;
- Applications of content management systems;
- Online communication strategies;
- Website support services.
Multiplatform production
- Mobile production: contents, tools and techniques;
- New forms of content distribution, new products and new audiences;
- Multiplatform projects: planning and management;
- Crossmedia as a multidisciplinary production.

Jenkins, H. (2006) Convergence Culture: Where Old and New Media Collide, New York: New York University Press.
Ribeiro, N. M (2012). Multimédia e Tecnologias Interactivas. Lisboa: FCA.
Miller, C.H. (2014) Digital Storytelling: A Creators Guide to Interactive Storytelling, Burlington, MA: Focal Press.