Image Analysis
 


LEARNING OUTCOMES
 

  • The "Image Analysis" curricular unit aims to provide students with theoretical knowledge on how to analyze images as objects of communication and message transmission and as generators of meaning and agents of cultural dissemination.
  • It is intended to encourage reflection on the action of the image in contemporary society through the study of perception, conceptual aspects and operational resources used in visual language.
  • Empower students to action as image creators.

    • STUDY PROGRAMME
     

    Conceptualization of the image
    Nature of the image
    Definition of image
    Image and médium
    Image and culture
    Tradition, culture and memory
    Uses and meanings
    Image and visual perception
    Structural elements of visual language (point line plane, shape, direction, scale)
    Composition (Balance; configuration; Space, Color, Contrast, Movement)
    Techniques of visual communication
    Image and words
    prejudices
    Interaction and complementarity

    BIBLIOGRAPHY
     

    ARNHEIM, Rudolf. Arte e Percepção Visual – Uma Psicologia da Visão Criadora. S. Paulo: Livraria Pioneira Editora, 1998
    BERGER, John. Modos de ver. Lisboa: Edições 70, 1972
    GERVEREAU, Laurent. Ver, compreender, analisar as imagens. Edições 70, 2007
    JOLY, Martine. Introdução à análise da imagem. Lisboa: Edições 70, 1999
    VILLAFAÑE, Justo. Introducción a la teoria de la imagen. Madrid: 2003