1. To understand how communication is a process and pluridimensional.
2. To develop writing and oral skills in different genres and to different contexts.

1. Foundations for the study of communication
1.1. The concept of communication
1.2. The elements of the communication process
1.3. Modeling in the study of communication
1.4. Human perception
2. Communication and argumentation
2.1. Technical-scientific argumentation and ethical argumentation
2.2. Types of arguments
2.2.1. Arguments based on examples
2.2.2. Arguments by analogy
2.2.3. Arguments from authority
2.2.4. Arguments about causes
2.2.5. Deductive arguments
2.3. Fallacies in argumentation
3. Models and practices of communication
3.1. Writing to the Web
3.2. Norms for technical and scientific papers
3.3. Technical and professional oral presentation
3.4. Technical and professional report

Anderson, Chris (2016) TED Talks - O guia oficial TED para falar em público. Temas e Debates.
Fiske, John (1998) Introdução ao Estudo da Comunicação. Lisboa: Edições ASA.
McGovern, Gerry et al. (2002) Como Escrever Para a Web. Lisboa: Centro Atlântico.
Weston, Anthony (1996) A Arte de Argumentar. Lisboa: Gradiva.